“We noticed a severe lack of motivation in our employee’s work, so what better way to solve this than to gameify their labour? I'm currently obsessed with the game, Fortnite, and how they revolutionised the monetisation of that industry with the battle pass system. So I thought, if it worked for Fortnite, it'll work for Amazon! Our adaptation will be known as the 'Prime Pass™'" - Jeff Bezos, Executive Chairman of Amazon. "Employees will receive benefits, such as extra break time, by completing work-related challenges, and by levelling up their Prime Pass™ via packaging orders."